The Majlis Resort reached out to us during a difficult period for tourism in Lamu. International travel cautions meant many travelers were unable to secure travel insurance for the region, which caused a noticeable drop in visitor numbers across the area.
At the same time, The Majlis had just launched a new spa and wanted to showcase this update. Their belief, like many hospitality brands, was that influencers were the only effective way to communicate changes and attract attention online.
Despite being one of the most beautiful resorts in Lamu, their social media lacked structure and strategy, rarely highlighted the true experience of the property, and did not guide potential guests toward booking. Their website was outdated, visually weak, and not built to convert interest into reservations. Occupancy was low, and demand was inconsistent.
We stepped in and took full ownership of their digital presence.
We rebuilt their social media strategy from the ground up, focusing on intentional content that highlighted the experience, atmosphere, and emotional pull of staying at The Majlis. Every piece of content was designed with a clear role in the booking journey, from building desire to establishing trust and driving action.
We completely redesigned and rebuilt their website, ensuring it matched the quality of the resort and functioned as a true sales tool rather than a static brochure. Messaging was clarified, navigation was simplified, and the booking journey was made seamless.
We also helped The Majlis clearly communicate their offers, something they had struggled with previously, and supported this with paid advertising that amplified what was already working instead of guessing.
This was not influencer driven marketing. This was a full influence and conversion system.
In the first month, The Majlis saw a modest increase in bookings, enough to comfortably cover our costs and validate the direction of the strategy.
By the third month, occupancy increased by over 20 percent.
Over the next five months, occupancy continued to rise consistently.
The Majlis achieved booking levels they had never reached before in over twenty years of operation. Competitors in the Lamu region were unable to keep pace, and The Majlis emerged as the clear leader in perception, demand, and desirability.
Today, we are positioning The Majlis not just as a hotel, but as the gateway to Lamu itself.
